Static site authentication
More and more companies start providing functionality for static site hosting. For example, GitHub announced Pages in 2008, Netlify was founded in 2014, GitLab annouced pages in 2016 and Cloudflare launched a Pages beta in 2020. Nowadays, even large general cloud providers, such as Digital Ocean, Google, Microsoft or Amazon, have either dedicated products or dedicated tutorials on static site hosting.
In terms of usability, the products score similarly. Setting up hosting usually involves linking a Git account to a hoster which will allow the hoster to detect changes and update the site based on the latest state of the repository. In terms of speed, the services are also pretty similar.