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# Writing effectively

2020-08-12

According to McEnerney (2014), academics are trained to be poor writers. Eventually, they end up in his office and tell, while crying, that their careers might end soon. One reason why academics are poor writers is that they are expert writers. Expert writers are not experts in writing but are experts who write. An expert writer typically thinks via writing and they assume that this raw output is good enough for readers. However, it isn't good enough. For a start, expert writers have a worldview which differs from the readers' due to the writers' expertise. So, to avoid crying, McEnerney argues that writers should instead write to be valuable to the community of readers.

Focussing mainly on texts being valuable may seem odd. When a text is not valuable, people will

2. misunderstand or don't understand the text,

3. get aggregated and

So, ensure that people are able to keep the pace when reading. To do so, most people have learned that writing should be organized, pervasive and clear. However, a useless, organized, pervasive and clear text is just useless. Another misconception is that writing should explain your thoughts. Only people like teachers care about your thoughts since they are paid to care. So, it's about writing texts which people find genuinly interesting. The easiest ways to write interestingly are to create excitement and to write like the readers would. Creating excitement sounds inappropriate for the nobel art of science. Actually, it is how things work; excitement has been selling newspapers for years.